Padini SWOT Report Essay

Padini is a leading brand in Malaysia. There are encompassing range in style and pricing of the brands that PADINI carry on. Padini carries SEED, VINCCI, MikiHouse, P&Co, PDI, Padini genuine and more. Their products non full stylish yet also neutral which is fit for all(prenominal) type of consumers. Padini having more than 330 sell outlets in Malaysia and around the earth of Padini belongings Berhad. Within these a lot of retail outlet, Padini is making authorized that they are unbreakable for their competitors. We can found Padini outlet almost all shopping centre. Padini is among the famous brand established since 1971 in Malaysia. It strategically find factors and warehouses to delay they having wide market coverage in Malaysia. Beside that, Padini always ensure the quality of their products is in higher aspect for their brand and in ouse brands low them, having good quality control. They also ensure their products is suitable for all ages of consumers, resembling Mikihouse selling child and maternity wear, VINCCI selling lady accessories.The weakness of Padini property Berhad is the profit is unstable. The consumers spending the budget on garment are depending on the season. In Malaysia, the profit will be at the highest peak where at that place is festival season like Chinese New Year or Hari Raya. Another weakness of Padini is they have no online shopping website. For customer, they can just buy Padinis product in stores which is not very genial for the customer especially everyone are busy on working nowadays, they whitethorn have no free time to shopping. It also not all the customer is living in the city and near to shopping centre. in reality Padini can using the power as market leadership to magnify their business. As a market leader in the retail business, Padini having a huge power and opportunity to exaggerate their business to next level. Padini also can open more branches to cover loss of capableness online customer. So far , Padini consider as a famous brand in retail business which is clothing, lady accessories, shoes, childrens and maternity wear and more. Within this areas of business, potential customer is more interested in window shopping alternatively than online shopping. We think it is a good strategy for PADINI to open more branches in order to attract their customers.Those improvement also will bring threats to Padini Holding Berhad. It will increase competition while they open more branches and expand their business. Competition is appear where there are numerous other brands which head at the same location as Padini. The other brands compete not only for market share and floor space.Even though Padini have no celebrity endorsement, Padini still manage to be the led brand in Malaysia. So it means. the power of Padini this brand itself is powerful enough to cover the treats in the business. To strengthen their brand, Padini should consider offering a celebrity endorsement.